Studies have shown that 93% of all online activity starts with a search. If users can’t find your site on Google, you’re going to have problems running an ecommerce store! Read about the best platforms for SEO in 2019 and what makes a platform good.
Best Ecommerce Platform for SEO: List of Factors
The following factors play a crucial role in your ecommerce store’s search rankings:
Independent Page Titles
Independent Navigation Links
Independent Meta Descriptions
Independent Page URLs
Independent H1 Headings
Independent Image ALT Tags
Integrated Blogging Platform
Auto XML Sitemap
Social Sharing buttons
Use of own Domain Name
Your Own IP address
Robots Noindex Capabilities
According to BuiltWith, these are the most popular ecommerce platforms in the US and Europe:
Some ecommerce platforms will generate the navigation links in your menus automatically using the same names as your online store’s products and product categories. It’s better to have independent control of the navigation links for SEO purposes.
Likewise, certain ecommerce platforms will generate page URLs automatically using the same names as your store’s products and product categories. It’s preferable to have control of the page URLs of your online store for the purposes of excellent SEO. After all, overly long or irrelevant URLs will have an adverse effect on page rankings.
What is more, you might end up with a title that is completely different from what the URL needs to show.
SEO involves a lot of factors, such as meta tags, UX, and speed. The platform of your choice should do well with all of them.
For example, a product name might become the title of the product page because of the shortcomings of your store-builder software. Your prospective customers are not searching for a specific product (or at least not in the vast majority of cases). You’ll need to modify the page title if a product name becomes the title of your page automatically. With some free ecommerce platforms, there’s no way to do this. You’ll need to pay extra for this feature, or it won’t be possible at all.
Sadly, many ecommerce business owners don’t realize this limitation until after they or someone they hired spent a lot of time uploading stock info, product images, and product descriptions.
Thank you for reading our post! You won’t face any of these issues with the platforms on our list!